Merino wool is a world apart from regular wool and cotton. The fibres are far finer and softer, so there's none of the itch you get from standard wool. Unlike cotton — which soaks up sweat and holds it against your skin all day — merino naturally wicks moisture away, keeping your feet dry. It also regulates temperature, so your feet stay warm in winter and cool in summer, and it's naturally odour-resistant, meaning no stink even after a long day in your boots. Cotton can't do any of that.

No. This is the biggest misconception about wool. Merino is a natural temperature regulator — it keeps you warm when it's cold and cool when it's warm. The fibres pull sweat away from your skin and release it as vapour, so your feet stay dry and comfortable rather than hot and clammy. Plenty of our customers wear them year-round, including through the summer.

Not at all. The itch people associate with wool comes from thick, coarse fibres. Merino fibres are a fraction of that thickness — fine enough to bend softly against your skin instead of poking it. The result is a sock that feels soft and comfortable all day, even for people who normally can't wear wool.

A lot longer than your average cotton sock. We blend merino wool with reinforced nylon and a touch of spandex, giving you the comfort of merino with serious durability. With proper care, a pair will last you years rather than the few months you'd get from cheap cotton socks — so they work out far cheaper in the long run.

Our Premium Merino Socks are designed to work year-round thanks to alpaca's natural temperature-regulating properties. The same sock keeps you warm in winter and cool in summer, so you don't need different pairs for different seasons. This makes them perfect for unpredictable Irish weather.

Machine wash cold on a gentle cycle and tumble dry on low or lay flat to dry. Avoid fabric softener, as it can coat the fibres and reduce their natural moisture-wicking. Thanks to merino's odour resistance, you'll find you can wear them more than once between washes too.

Sorry You Feel This Way.

We offer a 101-Day Money-Back Guarantee. That's over 3 months to try your Toesie socks risk-free. If you're not completely satisfied, you can return them for a full refund.

To be eligible for return:

• Socks must be unworn and unwashed
• In original condition with tags attached
• Returned within 101 days of delivery

Simply email hello@toesie.ie to start a return. We'll send you a return address and process your refund within 5 business days of receiving the socks